How Much Revenue Is Slow Follow-Up Costing You?
Leads that wait go cold. Enter your lead volume, job value, and how well you close fast leads versus slow ones. You’ll see the jobs and revenue a faster response could win back. Nothing is stored or sent.
Jobs lost to slow follow-up each month
Revenue lost per month
Revenue lost per year
Find where your follow-up breaks →
Slow leads per month = new leads × the share that wait. Jobs lost = slow leads × (fast close rate − slow close rate). Revenue lost = jobs lost × average job value, then × 12 for the year. The calculator only uses the numbers you enter.
In one anonymized remodeling engagement, a defined response path raised personal responses within two hours from 58% to 90%, and on-time estimate follow-up from 42% to 86%. Read the case study.
How fast should I respond to a new lead?
As fast as your process can reliably manage, and measured rather than guessed. Track your real response times for a month before changing anything. Most owners are surprised by the slow tail, not the average.
How do I find my two close rates?
Export a few months of leads with the time each came in, the time of first contact, and whether it closed. Split them at one hour and compare. No CRM data? Pull 20 recent leads by hand from your texts and call log.
Does responding faster mean automating everything?
No. Automate the trigger and the timing, like an instant confirmation and a task for the person who owns the lead, and keep a person on the real conversation. See how to automate follow-up without sounding robotic.
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